{"id":6951,"date":"2024-04-04T09:00:47","date_gmt":"2024-04-04T00:00:47","guid":{"rendered":"https:\/\/www.hondacars-fujiedahigashi.com\/blog\/?p=6951"},"modified":"2024-04-02T12:01:03","modified_gmt":"2024-04-02T03:01:03","slug":"%e8%a1%8c%e5%8b%95%e7%b5%8c%e6%b8%88%e5%ad%a6","status":"publish","type":"post","link":"https:\/\/www.hondacars-fujiedahigashi.com\/blog\/%e8%a1%8c%e5%8b%95%e7%b5%8c%e6%b8%88%e5%ad%a6","title":{"rendered":"\u884c\u52d5\u7d4c\u6e08\u5b66"},"content":{"rendered":"<p>\n\u307f\u306a\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\u3002\u9ad8\u6d32\u5e97\u3067\u3059\u3002<br \/>\n<br \/>\n<span style=\"color: #ff00ff; font-size: 14pt;\"><strong>4\u6708<img decoding=\"async\" loading=\"lazy\" style=\"margin-left: 3px; margin-right: 3px; vertical-align: middle;\" src=\"https:\/\/www.hondacars-fujiedahigashi.com\/blog\/wp-content\/plugins\/typepad-emoji-for-tinymce\/icons\/11\/cherryblossom.gif\" width=\"16\" height=\"16\" \/><\/strong><\/span>\u304c\u59cb\u307e\u308a\u3001\u65b0\u305f\u306a\u30b9\u30bf\u30fc\u30c8\u3092\u304d\u3063\u305f\u65b9\u305f\u3061\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u5f0a\u793e\u306b\u3082\u30b5\u30fc\u30d3\u30b9\u306b\uff12\u540d\u65b0\u5165\u793e\u54e1\u304c\u5165\u793e\u3057\u3001\u3055\u3089\u306b\u76db\u308a\u4e0a\u304c\u3063\u3066\u3044\u304d\u305d\u3046\u3067\u3059\u3002<br \/>\n\u6c34\u5b88\u5e97\u3067\u306e\u30d6\u30ed\u30b0\u3067\u307e\u305f\u3054\u7d39\u4ecb\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u304a\u697d\u3057\u307f\u306b\u3002<br \/>\n<br \/>\n&nbsp;<br \/>\n<br \/>\n\u3055\u3066\u3001\u30e9\u30b8\u30aa\u306e\u30cb\u30e5\u30fc\u30b9\u3067\u805e\u3044\u3066\u61d0\u304b\u3057\u3044\u3068\u611f\u3058\u305f\u3053\u3068\u3092\u3002<br \/>\n\u5148\u6708\u3001\u5fc3\u7406\u5b66\u8005<span style=\"font-size: 12pt;\"><strong>\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u6c0f<\/strong><\/span>\u304c\u4ea1\u304f\u306a\u3063\u305f\u3068\u3044\u3046\u306e\u3092\u805e\u304d\u3001\u79c1\u304c\u5927\u5b66\u3067\u7d4c\u6e08\u5b66\u3092\u5b66\u3093\u3067\u3044\u308b\u3068\u304d\u306b\u805e\u3044\u305f\u540d\u524d\u3060\u3068\u61d0\u304b\u3057\u304f\u601d\u3044\u307e\u3057\u305f\u3002<br \/>\n\u300c<span style=\"font-size: 12pt;\"><strong>\u884c\u52d5\u7d4c\u6e08\u5b66<\/strong><\/span>\u300d\u3068\u3082\u547c\u3070\u308c\u308b\u5206\u91ce\u306e\u5fc3\u7406\u5b66+\u7d4c\u6e08\u5b66\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u3067\u3059\u304c\u3001\u901a\u5e38\u306e\u7d4c\u6e08\u5b66\u3067\u306f\u300c\u4eba\u306f\u5408\u7406\u7684\u306a\u884c\u52d5\u3092\u3059\u308b\u300d\u3053\u3068\u3092\u524d\u63d0\u306b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u300c<span style=\"font-size: 12pt;\"><strong>\u884c\u52d5\u7d4c\u6e08\u5b66<\/strong><\/span>\u300d\u3067\u306f\u3001\u300c\u76f4\u611f\u3084\u611f\u60c5\u306b\u3088\u3063\u3066\u5408\u7406\u7684\u3067\u306a\u3044\u5224\u65ad\u3092\u3059\u308b\u300d\u300c\u611f\u60c5\u306b\u3088\u3063\u3066\u4e0d\u5408\u7406\u306a\u884c\u52d5\u3092\u3068\u308b\u3053\u3068\u3082\u3042\u308b\u306e\u304c\u73fe\u5b9f\u306e\u4eba\u9593\u306e\u884c\u52d5\u300d\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u3082\u306e\u3067\u30012002\u5e74\u306b\u30ab\u30fc\u30cd\u30de\u30f3\u6c0f\u306a\u3069\u306b\u3088\u308a\u5275\u8a2d\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\n<br \/>\n&nbsp;<br \/>\n<br \/>\n\u4e3b\u306a\u5b9a\u7fa9\u306f6\u3064\u3002\u8003\u3048\u3066\u307f\u308b\u3068\u7d0d\u5f97\u3067\u304d\u308b\u3082\u306e\u3070\u304b\u308a\u3067\u3059\u3002<br \/>\n<br \/>\n1.<span style=\"color: #0000ff; font-size: 14pt;\"><strong>\u30cf\u30ed\u30fc\u52b9\u679c<\/strong><\/span>(halo effect)<br \/>\n<strong><span style=\"color: #ff0000;\">\u76ee\u7acb\u3064\u7279\u5fb4\u304c\u5370\u8c61\u3084\u8a55\u4fa1\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b<\/span><\/strong><br \/>\n\u6587\u5eab\u672c\u306a\u3069\u306e\u5e2f\u306b\u300c\u8457\u8005\u3007\u3007\u30aa\u30b9\u30b9\u30e1\u300d\u3068\u3042\u3063\u305f\u308a\u3001\u8eca\u3067\u300c\u3007\u3007\u5e74\u8ca9\u58f2\u90e8\u95801\u4f4d\u300d\u3068\u3042\u308b\u3068\u300c\u3053\u308c\u306f\u3044\u3044\u3082\u306e\u3060\u300d\u300c\u3053\u308c\u306f\u9593\u9055\u3044\u306a\u3044\u300d\u3068\u5370\u8c61\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u6700\u8fd1\u3067\u306f\u53e3\u30b3\u30df\u306a\u3069\u306e\u8a55\u4fa1\u3082\u3053\u308c\u306b\u8a72\u5f53\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u53e3\u30b3\u30df\u306e\u2605\u304c\u591a\u3044\u30db\u30c6\u30eb\u306e\u65b9\u304c\u95b2\u89a7\u4ef6\u6570\u3082\u5229\u7528\u5ba2\u6570\u3082\u591a\u304b\u3063\u305f\u308a\u3057\u307e\u3059\u3088\u306d\u3002<br \/>\n<br \/>\n2.<span style=\"color: #0000ff; font-size: 14pt;\"><strong>\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u52b9\u679c<\/strong><\/span>(sunk cost)<br \/>\n<span style=\"color: #ff0000;\"><strong>\u3082\u3063\u305f\u3044\u306a\u3044\u3068\u601d\u3046\u5fc3\u7406<\/strong><\/span><br \/>\n\u30b9\u30de\u30db\u30b2\u30fc\u30e0\u306a\u3069\u3067\u9577\u671f\u9593\u30d7\u30ec\u30a4\u3092\u7d9a\u3051\u3066\u3044\u3066\u30b2\u30fc\u30e0\u5185\u5bb9\u3068\u3057\u3066\u5145\u5b9f\u3057\u3066\u3044\u305f\u308a\u3001\u8ab2\u91d1\u7b49\u306b\u3088\u3063\u3066\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u72b6\u614b\u306e\u6642\u306b\u300c\u3053\u3053\u307e\u3067\u7d9a\u3051\u3066\u304d\u3066\u3044\u308b\u306e\u306b\u3084\u3081\u305f\u3089\u3082\u3063\u305f\u3044\u306a\u3044\u300d\u3068\u601d\u3046\u5fc3\u60c5\u3067\u3059\u3002<br \/>\n\u8eca\u3067\u3082\u30a2\u30eb\u30df\u30db\u30a4\u30fc\u30eb\u5909\u3048\u305f\u308a\u3059\u308b\u3068\u300c\u307e\u3060\u3082\u3063\u305f\u3044\u306a\u3044\u300d\u3068\u601d\u3046\u6642\u3042\u308a\u307e\u3059\u3088\u306d\u3002<br \/>\n\u65e5\u672c\u4eba\u306b\u306f\u7279\u306b\u5f53\u3066\u306f\u307e\u308b\u3082\u306e\u3060\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n<br \/>\n3.<span style=\"color: #0000ff; font-size: 14pt;\"><strong>\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/strong><\/span>(prospect theory)<br \/>\n<span style=\"color: #ff0000;\"><strong>\u640d\u5931\u3092\u56de\u907f\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u72b6\u6cc1\u306b\u3088\u308a\u5224\u65ad\u3092\u5909\u3048\u308b<\/strong><\/span><br \/>\n\u300c\u30cf\u30ba\u30ec\u306a\u3057\u5f53\u9078\u306710\u4e07\u5186\u300d\u3068\u300c\u30cf\u30ba\u30ec\u3042\u308a\u5f53\u9078\u738750\uff05\u306720\u4e07\u5186\u300d\u3068\u3042\u308b\u5834\u5408\u306b\u3001\u671f\u5f85\u5024\u306f\u4e00\u7dd2\u3067\u3059\u304c\u300c\u30cf\u30ba\u30ec\u3092\u3072\u3044\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u30ea\u30b9\u30af\u3092\u611f\u3058\u308b\u3068\u524d\u8005\u3092\u9078\u3076\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001\u3053\u308c\u307e\u3067\u306b\u300c\u30cf\u30ba\u30ec\u300d\u3092\u5f15\u304d\u7d9a\u3051\u3066\u640d\u5931\u304c\u51fa\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u5f8c\u8005\u3092\u9078\u3076\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306b\u73fe\u5728\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u5224\u65ad\u3092\u5909\u3048\u308b\u3053\u3068\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<br \/>\n4.<span style=\"color: #0000ff; font-size: 14pt;\"><strong>\u30a2\u30f3\u30ab\u30ea\u30f3\u30b0\u52b9\u679c<\/strong><\/span>(Anchoring Effect)<br \/>\n<span style=\"color: #ff0000;\"><strong>\u6700\u521d\u306e\u5370\u8c61\u304c\u57fa\u6e96\u306b\u306a\u308a\u7d9a\u3051\u308b<\/strong><\/span><br \/>\n\u300c\u5f53\u5e97\u9650\u5b9a\uff01\u901a\u5e38\u4fa1\u683c50000\u5186\u219250\uff05\uff2f\uff26\uff2625000\u5186\u300d\u3068\u3046\u305f\u3063\u3066\u3044\u308b\uff30\uff2f\uff30\u3092\u304a\u5e97\u3067\u898b\u308b\u3068\u3001\u300c\u901a\u5e38\u306f5\u4e07\u5186\u306a\u306e\u306b\u5b89\u3044\u300d\u3068\u3044\u3046\u601d\u308f\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u5358\u306b\u300c\u5b89\u3044\u300d\u3068\u601d\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u901a\u5e385\u4e07\u5186\u300d\u3068\u3044\u3046\u57fa\u6e96\u304c\u3042\u308b\u305f\u3081\u306b\u300c\u5b89\u3044\u300d\u3068\u3044\u3046\u5370\u8c61\u3092\u5f37\u304f\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306a\u3089\u300c\u5b89\u3044\u304b\u3089\u8cb7\u304a\u3046\u304b\u306a\u300d\u3068\u601d\u3048\u3066\u304d\u307e\u3059\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306b\u300c\u6700\u521d\u306b\u4e0e\u3048\u305f\u5370\u8c61\u7684\u306a\u60c5\u5831\u304c\u610f\u8b58\u306e\u4e2d\u306b\u7559\u307e\u308a\u6700\u7d42\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306e\u6bb5\u968e\u307e\u3067\u5f71\u97ff\u3059\u308b\u300d\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<br \/>\n\u8eca\u3067\u3082\u540c\u8eca\u7a2e\u304c\u30d5\u30eb\u30e2\u30c7\u30eb\u30c1\u30a7\u30f3\u30b8\u3057\u3066\u4fa1\u683c\u304c\u4e0a\u304c\u3063\u305f\u3068\u3057\u3066\u3082\u300c\u3053\u308c\u307e\u3067\u306e\u3088\u308a\u3082\u9ad8\u304f\u3066\u3061\u3087\u3063\u3068\u826f\u304f\u306a\u3063\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u307e\u3059\u3088\u306d\u3002<br \/>\n<br \/>\n5.<span style=\"color: #0000ff; font-size: 14pt;\"><strong>\u8a8d\u77e5\u7684\u4e0d\u5354\u548c<\/strong><\/span>(cognitive dissonance)<br \/>\n<span style=\"color: #ff0000;\"><strong>\u77db\u76fe\u3092\u5225\u306e\u8003\u3048\u65b9\u3067\u6b63\u5f53\u5316\u3059\u308b<\/strong><\/span><br \/>\n\u79c1\u3082\u7d4c\u9a13\u3057\u305f\u3053\u3068\u3067\u3059\u304c\u30c0\u30a4\u30a8\u30c3\u30c8\u306e\u305f\u3081\u306b\u300c\u63da\u3052\u7269\u3092\u98df\u3079\u308b\u3068\u592a\u308b\u300d\u3068\u3057\u3066\u6211\u6162\u3057\u3066\u3044\u308b\u3068\u3001\u6211\u6162\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u300c\u9006\u306b\u30b9\u30c8\u30ec\u30b9\u3067\u592a\u308b\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306b\u300c\u6b63\u300d\u306e\u8a8d\u77e5\u3068\u300c\u8ca0\u300d\u306e\u8a8d\u77e5\u3068\u3044\u3046\u5354\u548c\u3057\u306a\u3044\u3082\u306e\u3092\u5225\u306e\u8003\u3048\u65b9\u306b\u3088\u3063\u3066\u5354\u548c\u3059\u308b\u72b6\u614b\u306b\u3057\u307e\u3059\u3002<br \/>\n<br \/>\n6.<span style=\"color: #0000ff; font-size: 14pt;\"><strong>\u73fe\u5728\u5fd7\u5411\u30d0\u30a4\u30a2\u30b9<\/strong><\/span>(present bias)<br \/>\n<span style=\"color: #ff0000;\"><strong>\u76ee\u5148\u306e\u5229\u76ca\u3092\u512a\u5148\u3059\u308b<\/strong><\/span><br \/>\n\u5c06\u6765\u7684\u306b\u5f97\u3089\u308c\u308b\u5927\u304d\u306a\u5229\u76ca\u3088\u308a\u3082\u3059\u3050\u306b\u624b\u306b\u5165\u308b\u76ee\u5148\u306e\u5229\u76ca\u3092\u512a\u5148\u3055\u305b\u3066\u3057\u307e\u3046\u3001\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<br \/>\n\u304a\u5b50\u3055\u3093\u3060\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u304b\u3082\u3067\u3059\u306d\u3002<br \/>\n\u305d\u3053\u305d\u3053\u597d\u304d\u306a\u304a\u83d3\u5b50\u304c\u3042\u308b\u72b6\u6cc1\u3067\u300c\u304a\u5915\u98ef\u524d\u3060\u3057\u98df\u3079\u305a\u306b\u5f85\u3063\u3066\u3044\u3089\u308c\u305f\u3089\u660e\u65e5\u5927\u597d\u304d\u306a\u304a\u83d3\u5b50\u8cb7\u3063\u3066\u3042\u3052\u308b\u3088\u300d\u3068\u5b50\u4f9b\u306b\u4f1d\u3048\u305f\u3042\u3068\u3001\u5b50\u4f9b\u306f\u300c\u4eca\u3001\u304a\u83d3\u5b50\u304c\u98df\u3079\u305f\u3044\u300d\u3068\u3044\u3046\u6b32\u6c42\uff08\u5229\u76ca\uff09\u3092\u512a\u5148\u3057\u3066\u660e\u65e5\u306e\u5927\u597d\u304d\u306a\u304a\u83d3\u5b50\u3088\u308a\u3082\u512a\u5148\u3057\u3066\u4eca\u98df\u3079\u3066\u3057\u307e\u3046\u3001\u3068\u3044\u3046\u72b6\u6cc1\u3067\u3059\u3002<br \/>\n\u3059\u3079\u3066\u306e\u5b50\u4f9b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u6d77\u5916\u3067\u306f\u30de\u30b7\u30e5\u30de\u30ed\u3092\u4f7f\u3063\u305f\u5b50\u4f9b\u305f\u3061\u3078\u306e\u5b9f\u9a13\u30673\u4eba\u306b2\u4eba\u306f\u5148\u306b\u98df\u3079\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u7d50\u679c\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n\u5148\u307b\u3069\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306b\u3082\u88ab\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5c06\u6765\u306e\u5229\u76ca\uff1d\u4e0d\u78ba\u5b9a\u3068\u6349\u3048\u308b\u3068\u640d\u5931\u306b\u611f\u3058\u76ee\u306e\u524d\u306e\u5229\u76ca\u3092\u512a\u5148\u3059\u308b\u306e\u304b\u306a\u3068\u3082\u601d\u3044\u307e\u3059\u3002<br \/>\n<br \/>\n&nbsp;<br \/>\n<br 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